Wednesday, November 07, 2007

Poor marketing execution from Logitech and Skype

Recently, I bought a QuickCam from Logitech which boasted a 1.3Megapixel camera that I hoped would make the video calls between my infant daughter and her grandparents much clearer. I was concerned about the bandwidth of my Internet connection and the ability of my Instant Messenger Software to process the video.

On Monday, the Boston Globe reported that with Skype 3.6 and the latest Logitech drivers, you can achieve DVD quality video conferencing. It seems to be a great marketing program to:

Last night, I spent 1 hour installing the latest software, Skype Beta, rebooting and testing if the upgraded video worked. It is interesting that the Logitech site fails to promote these new features, while Skype promotes in plain (sic) English that you need

Wow that seems easy enough – even with a background in semiconductors, I thought I could get this working. Well after an hour (on my wife’s non-DualCore laptop), it finally started to work – much slower and of course, not in a higher definition. Skype began flashing me ads that I should buy a DualCore computer from Intel (thanks Skype – I’ll go out and buy a new computer to use your software!). Nowhere on Skype or Logitech’s site is it noted that BOTH computers need DualCore processors.

Tonight, I was planning on wasting another hour to get it up and running on my Centrino Duo, but then I re-read the Globe article – BOTH computers need a DualCore processor. So now not only do I need to buy my wife a new computer, but I need to get my parents to buy a new computer. If only Skype had a revenue model to collect on new Intel processors, EBay would look smart right now! Instead, I just feel silly for wasting my time and slowing down another computer with software it can’t handle!

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